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Privacy Policy

The Viking Group is committed to protecting any personal information that you may provide to us, and we believe it is important for you to know how we treat information about you that we may receive from this Web site.

Information Collected

You can visit this Web site without telling us who you are or revealing any information about yourself; however, there are portions of this Web site where we collect personal information from you for a specific purpose, such as to provide you with certain information requested. The information collected from you may include your name, company name, address, telephone number, fax number, and e-mail address.

This Web site is not intended for persons under 13 years of age. We do not knowingly solicit or collect personal information from or about children, and we do not knowingly market our products or services to children.

Use of Collected Information

When your personal information is collected, we generally let you know at the time of collection how the information will be used. Usually, we use the personal information you provide only to process your request.

If you register to receive electronic Data Book Updates, you may occasionally receive information on new products being introduced or messages on topics that are pertinent to the fire protection community.

We do not share with, sell or lease to any third parties personally identifiable information about you for any purpose. We will release personally identifiable information only upon your specific direction made in writing to us at 210 N. Industrial Park Drive, Hastings, MI 49058. We may release personally identifiable information if we are required by law, or in certain other legally limited circumstances.

Links to Other Sites

Viking Group Web sites contain links to other sites, such as trade organizations and vendors. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites.

Security of Collected Information

We maintain strict physical, electronic, and administrative safeguards to protect your personal information from unauthorized or inappropriate access. We restrict access to your personally identifiable information to those Viking employees who need to know the information to respond to your inquiry or request. Viking employees who misuse personally identifiable information are subject to disciplinary action.

Access to Collected Information

You may review and update your personally identifiable information through this Web site by clicking on the following link You may also contact us by email at to request changes to your personally identifiable information or to discuss questions that you may have about this policy.

Changes to this Policy

Viking Group reserves the right to modify or supplement this policy. Notification of material changes will be made on our Home Page at

Effective Date

This policy is effective June 30, 2004.